Written by Peter S. Whitlam Project Director

Jefferson Sheard Architects have delivered the design for this major £18.5M residential scheme in Hayes, West London, for client CField Construction and ultimate client Paradigm Housing Association.

The building is made up of three interlinked blocks at three, five and ten storeys, with three landscaped podiums and under croft parking. These deliver 120 apartments of mixed tenure, consisting of private sale, private rent, shared ownership and affordable rent properties.

The site formerly occupied by an EMI record pressing works, now provides much needed homes for the area.


  • Housing
  • Retail


CField Construction / Paradigm Housing Association

7500 m²

Hayes, West London


The palette of the building’s exterior is a mix of render, timber, zinc and contrasting dark grey fenestration. A large canopy to the frontage of the commercial unit provides a visual flow linking to the public concourse area. Pedestrians are then guided by the building from the vicinity to transport links at Hayes and Hillingdon railway Station via an underpass.

It was important to ensure the building fulfilled stringent ecological standards. To this end, there are three landscaped podiums set at first, second and ninth floor heights integrated into the design. These provide landscaped planted areas which not only add environmental value but also improve quality of life for the residence by creating areas for children to play and decked seating areas and social space. The scheme also has a biodiverse roof to the smaller block which houses further plants to attract birds and insect, there are also bat boxes, sparrow boxes and swift boxes to further support local wildlife.

Go to Build



A number of key factors have needed to be taken into consideration on the implementation of this scheme. Firstly, the site is bounded by a highway flyover to the east, Heathrow flight path overhead and high speed railway line to the south. This brought implementation of acoustic measures to the forefront and required extensive coordination by Jefferson Sheard Architects.

In recent times fire safety has become an increasingly prominent concern, particularly in the delivery of high-rise buildings. The scheme required considerable involvement with the London Fire Brigade, resulting in multiple consultations, assessments, fire specialists auditing and various fire specialist’s consultation. Our understanding of the entire façade has had to be advanced with the involvement of a specific façade engineer, along with a clerk of works to ensure quality and control both prior to and during construction. The scheme is constructed using a non-combustible frontage, smoke control via AOV’s and sprinklers throughout the development.

Go to In-use


With over 80% of the apartments being allocated to affordable housing, it provides much needed quality housing stock to the area.

The Team

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